About Us

More Than a Design — It’s Your First Impression

Your logo is often the first thing people notice — and the one thing they’ll remember. At BehindTheLogo.xyz, we specialise in custom logo creation, strategic rebranding, and full brand identity design tailored for small to medium businesses in the U.S.

Whether you're launching a new brand, refreshing an old one, or finally investing in professional design, we ensure your logo works hard to tell your story, set you apart, and inspire trust.

We don’t do cookie-cutter. We build logos that lead brands.

Our Services

What We Do

  • Custom Logo Design

Tailor-made logos built from scratch with your vision, values, and target audience in mind.

  • Full Brand Identity Packages

Go beyond the logo with typography, colour palettes, brand guides, and usage rules — built for consistency and clarity.

  • Logo Refresh & Rebranding

Have a logo that feels outdated or off-brand? We’ll evolve your identity without losing your legacy.

Behind
The
Logo

  • Brand Strategy Consulting

We help you define the "why" behind your brand so your visual identity is meaningful and magnetic.

  • Logo Animation & Variations

From responsive logo sets to animated intros for social and video content, we make your brand move.

Why Choose Us

Why Work With BehindTheLogo.xyz?

Strategy First

Strategy First

We don’t just draw. We research, strategise, and align every line with your market position.

Crafted by Experts

Crafted by Experts

Our designers blend artistic skill with branding psychology to ensure your logo works in the real world.

Built for All Uses

Built for All Uses

From business cards to billboards, we deliver versatile logo files fit for every platform.

Collaborative Process

Collaborative Process

We involve you in the creative journey so your logo is truly yours — not just our interpretation.

Testimonials

Clients Behind the Logos

"Our new logo completely transformed how people view our business. It feels like us."

Maya

Founder, Elevate & Co.
"We had no idea how much a professional logo could boost our confidence and credibility."

Jordan T.

Creative Director
"The BehindTheLogo team really understood what we stood for — and made it visual. That’s talent."

Rachel M.

Wellness Studio Owner

Serving Visionaries & Doers Across the U.S.

We work with small and mid-sized businesses, start-ups, consultants, coaches, and creatives across the United States. Whether you're a local bakery needing a new brand image or a tech startup looking to pitch to investors — your logo matters.

We help you get it right, right from the start.

Not Sure If Your Logo Is Helping or
Hurting Your Brand?

Request a Free Logo Audit — we’ll analyse your current logo, assess brand alignment, and suggest next steps.

Your Brand Starts Behind The Logo

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