Your logo is often the first thing people notice — and the one thing they’ll remember. At BehindTheLogo.xyz, we specialise in custom logo creation, strategic rebranding, and full brand identity design tailored for small to medium businesses in the U.S.
Whether you're launching a new brand, refreshing an old one, or finally investing in professional design, we ensure your logo works hard to tell your story, set you apart, and inspire trust.
We don’t do cookie-cutter. We build logos that lead brands.
Custom Logo Design
Tailor-made logos built from scratch with your vision, values, and target audience in mind.
Full Brand Identity Packages
Go beyond the logo with typography, colour palettes, brand guides, and usage rules — built for consistency and clarity.
Logo Refresh & Rebranding
Have a logo that feels outdated or off-brand? We’ll evolve your identity without losing your legacy.
Brand Strategy Consulting
We help you define the "why" behind your brand so your visual identity is meaningful and magnetic.
Logo Animation & Variations
From responsive logo sets to animated intros for social and video content, we make your brand move.
We don’t just draw. We research, strategise, and align every line with your market position.
Our designers blend artistic skill with branding psychology to ensure your logo works in the real world.
From business cards to billboards, we deliver versatile logo files fit for every platform.
We involve you in the creative journey so your logo is truly yours — not just our interpretation.
We work with small and mid-sized businesses, start-ups, consultants, coaches, and creatives across the United States. Whether you're a local bakery needing a new brand image or a tech startup looking to pitch to investors — your logo matters.
We help you get it right, right from the start.
Request a Free Logo Audit — we’ll analyse your current logo, assess brand alignment, and suggest next steps.
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